Real families. Real oats.
Real connection.

For the month of Ramadan, at 3:45am as most of the UK sleeps, Muslim families gather for Suhoor; the meal before a day of fasting.
To support the community across London, Quaker donated 300 thousand bowls of oats to food charities. 

We set out to create a film that didn’t centre the brand, but the moment. No actors. No script. Just real families round the table, fuelling themselves before sunrise, told from the outside in.

With just 10 days before Eid, it was all hands on deck: one long night, one chance to record, one slightly-stressed mini-van racing through London before the sun came up.