“People are creatures of habit…we’re finding that every Pringles fan, sticks to only their favourite flavour, their go to chip. How can we entice them into pushing the boat out and trying something new?”
— Client brief
Where will Pringles take you?
Somewhere very weird and flavoursome, no doubt.
We came up with 6 films that brought to life the explosive flavour of Pringles through magical transportive qualities when you crunch down on that first chip.
Role: CD
Credits
Creative team: Johnny and Rachael
Director: Chris Strong
Producers: Alice Duynor & Micki Coaker-Pearlman
Production: Dark Energy Films
Animation: Cookie Studios