Have you got what it takes?

The Choco Drop campaign was launched all over France with one simple challenge: Can you feed the Chocovore? (But there’s a catch, with a drone?)

On social, digital and a Twitch partnership, we shook up teens’ worlds, giving them total control to feed the Chocovore for a chance to win. A series of epic and extraordinary games were created on Twitch as our live stunt, and we launched a series of games on Facebook, hacking the functionality.

We even created a little epic film-like trailer to launch the campaign in conjunction with an influencer partnership to raise awareness in teens’ worlds and culture.